LG

Nowdays we realize that many of us do not believe in miracles, and moreover, in the fact that Father Frost exists.
The project of BrandNew Agency was goaled to change this perception and to let people feel as though they are children inside.
With a help of unusual IVR telephony technology we made them believe in miracles again!
The promotion campaign, supported in various communicative channels, gave each LG consumer the possibility of reaching Father Frost via LG mobile phones
and resulted in fulfillment of the pre-holiday sales plan.

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